It's official it is scientifically proven that beards are out.
|Wait wait - don't mix this beard with out.|
Yes researchers at the University of New South Wales have recently shown that beards have hit their peak.
The study showed that men who sport facial hair become less attractive to women as beards become more fashionable.
The study asked "1,453 heterosexual or bisexual women to respond to 36 photos of men’s faces. They found that, when women saw hairy face after hairy face, they began to prefer clean-shaven men."
So the more beards out there the less attractive bearded men appear to women.
Jake is there a method to your madness? Beard recruitment to make women less attractive to you? The more hipsters beard up, the less you have to deal with women?
Especially since Jakey was used as an example in not one but two article that appeared about this study.
Jake was the lead picture in an article from Telegraph.co.uk
|Telegraph: Jake "|
and his beard bun combo used as an example in New York Magazine's The Cut who said put the study this way:
"Peak Beard. Peak Beard. It’s the Day After Tomorrow of facial hair!"
They captioned Jake's picture "Man-Bun Adjacent beard"
Hmmm... so that's your angle Jake?
In 3, 2, 1.... management runs to get clippers/hedge trimmers/scissors/an emergency all day appointment at The Art of The Shave for Jake.